Episode 25: How To Go Viral On LinkedIn
“Will I go viral?” 🦠
When someone thinks about #content #marketing, that’s generally their first question.
And fair enough! That’s the image of #contentmarketing we’ve all been sold!
So Mel’s Aha Moment #2 is all about the v-word: VIRALITY.
We analyse 3 posts which (unexpectedly) went #viral for us in the same week.
Was there an x-factor all of them shared?
Can you even predict virality at all? Or is it a fluke? 🎲
Maybe the mysterious “Thursday phenomenon” was in play! 🎃
Whatever it was:
Virality ISN’T really the point!
Virality is just a sign you’re doing everything else right.
Learn how to think of virality more constructively – and what to do when it happens!
Experience Aha! moments like:
[00:59] How to pick a viral theme
[04:21] How to make thought-leadership viral
[05:24] What to do instead of chasing virality
[07:05] How to glow up your content regularly
[09:02] Where to focus instead of views
[11:17] How to build a supportive “tribe”
[14:08] Should you leverage the #ThursdayPhenomenon?
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